We’re happy to tailor our packages to meet your specific needs. Our goal is to offer you the maximum value for your sponsorship dollars.

As a sponsor, your brand will gain exposure every time Sondi and/or the car are featured in the media, including television and radio reporting, live trackside announcements, Internet coverage, and print outlets such as newspapers, magazines, and race programs.

The following sponsorship levels are for the Firestone Indy Lights Series. Please contact us if you would like to discuss other sponsorship opportunities.

Exclusive Sponsorship

  • Exclusive logo coverage on Sondi’s race car, transporter, driver’s suit, pit equipment, and crew uniforms. The transporter functions as a rolling billboard, covering thousands of miles in your market area and offering extensive off-the-track exposure.
  • 6 personal appearances with Sondi and the race car, plus additional appearances with Sondi only.
  • 30-second advertising spots on Gold 95.9 FM and Indy ESPN Radio 950 AM.
  • Pit passes/tickets for all races.
  • Exclusive advertising on Sondi’s website, including your company’s name, logo, and a link to your website.

Primary Sponsorship
  • Prominent logo coverage on the side pod of the race car or another location of your choice, plus prominent logo coverage on the transporter.
  • 4 personal appearances with Sondi and the race car, plus additional appearances with Sondi only.
  • 30-second advertising spots on Gold 95.9 FM and Indy ESPN Radio 950 AM.
  • Pit passes/tickets for selected races.
  • Prominent advertising on Sondi’s website, including your company’s name, logo, and a link to your website.

Major Associate Sponsorship
  • Logo coverage on the race car and transporter for 3 oval races.
  • 4 personal appearances with Sondi and the race car, plus additional appearances with Sondi only.
  • 30-second advertising spots on Gold 95.9 FM and Indy ESPN Radio 950 AM.
  • Pit passes/tickets for selected races.

Associate Sponsorship
  • Small logo coverage on the race car.
  • Personal appearance with Sondi and the race car.
  • 30-second advertising spots on Gold 95.9 FM and Indy ESPN Radio 950 AM.
  • Pit passes/tickets for selected races.

Per Race Sponsorship
  • Logo coverage on the race car for individual race(s).
  • 30-second advertising spots on Gold 95.9 FM and Indy ESPN Radio 950 AM.
  • Personal appearance(s) with Sondi and the race car available @ additional cost.

Additional Promotional Opportunities

No matter your sponsorship level, we’ll work with you to develop creative promotional ideas that will further showcase your brand. Here are a few examples:

Trade/consumer entertainment
  • Hold a contest or drawing for free racing apparel, a free night at the races with Sondi’s team, or the chance to be an honorary crew chief.
  • Sponsor a hospitality event at the track for clients.
Employee incentives
  • Offer racing apparel, tickets, or pit passes for superior performance or perfect attendance.
  • Hold an employee contest or drawing for free racing apparel, a free night at the races with Sondi’s team, or the chance to be an honorary crew chief.
Track promotions
  • Sponsor a booth showcasing your brand, and arrange for Sondi to sign autographs there.
  • Arrange for Sondi and her crew to throw promotional souvenirs featuring your logo into the crowd.